This documentary will resonate with any who grew up in the ’60s or ’70s, and it will inform those who want to understand the history of Environmentalism. It looks at how bad things became in the 1960’s (a burning river, Love Canal, the DDT crisis, etc.), and how people began to speak up.
It also looks at how things then changed. Earth Day was started in 1970, and we passed lots of new legislation, including the Clean Air Act. But, companies then learned to ‘greenwash‘, marketing their image and their products in ways that helped people to feel good about consuming more. And, their greenwashing worked; for example, our annual miles of air travel and our annual fossil fuel consumption (and production of CO2) continue to rise every year.
This documentary looks at how superficial our actions are, and how we need to do a lot more, especially as it relates to the evolving crisis of man-made atmospheric CO2 and climate change.
As a tribute to Earth Day, A Fierce Green Fire is scheduled to air nationwide at 9 p.m. on April 22 on PBS stations (check local listings).